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The FRAME Hotel

4.0 star property

Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Interior detail
Interior detail
Queen Deluxe
Daily buffet breakfast (EUR 20 per person)

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Bar
  • Laundry room

Explore the area

View map
Via Panzani 2, Duomo, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪3 min walk‬
  • Place, Piazza del Duomo
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪15 min drive‬

Room options

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(9 reviews)
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed

8.0 out of 10
Very good
(1 review)
  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Queen Deluxe

Queen Deluxe

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite

Suite

Suite

8.8 out of 10
Excellent
(6 reviews)
  • 26 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)
  • 50 sq m
  • City view
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

Similar properties

City view from property
Hotel Santa Maria Novella
  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
4.8 out of 5, Exceptional, 1,001 reviews
The price is AU$319
includes taxes & fees
8 Jan - 9 Jan 2026
Hotel Santa Maria Novella

About the area

Florence

With a stay at The FRAME Hotel, you'll be centrally located in Florence, steps from Piazza di Santa Maria Novella and 4 minutes by foot from Cathedral of Santa Maria del Fiore. .This family-friendly hotel is 0.3 mi (0.5 km) from Piazza del Duomo and 0.4 mi (0.6 km) from Piazza della Signoria.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.3 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Piazza del Duomo - 6 min walk - 0.6 km
  • Ponte Vecchio - 8 min walk - 0.7 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Florence Airport, Peretola (FLR) - 24 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Ciro & Sons - ‬3 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk
  • ‪Trattoria La Madia - ‬2 min walk

About this property

The FRAME Hotel

Tuscan-style hotel with a 24-hour front desk and a coffee shop
The FRAME Hotel offers 24 air-conditioned accommodations with minibars and espresso makers. 40-inch Smart televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets, and complimentary toiletries.

This Florence hotel provides complimentary wireless Internet access. Business-friendly amenities include desks, safes, and phones. Additionally, rooms include coffee/tea makers and hair dryers. A nightly turndown service is provided and housekeeping is offered daily.

The recreational activities listed below are available either on site or nearby; fees may apply.
Make yourself at home in one of the 24 air-conditioned rooms featuring minibars and Smart televisions. Complimentary wireless internet access keeps you connected, and digital programming is available for your entertainment. Bathrooms have complimentary toiletries and bidets. Conveniences include phones, as well as safes and desks.
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and a vending machine.
Satisfy your appetite at the hotel's coffee shop/cafe, or stay in and take advantage of the room service (during limited hours). Wrap up your day with a drink at the bar/lounge. Buffet breakfasts are available daily from 7:30 AM to 11:00 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and multilingual staff. A roundtrip airport shuttle is provided for a surcharge (available 24 hours).
A hosted evening meal is available for a surcharge daily (reservations required).
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately EUR 20 for adults and EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a smoke detector and a security system
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 501 out of 604 reviews
Rating 8 - Good. 75 out of 604 reviews
Rating 6 - Okay. 16 out of 604 reviews
Rating 4 - Poor. 8 out of 604 reviews
Rating 2 - Terrible. 4 out of 604 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

6/10 Okay

Hamid

Travelled with family
Disliked: Amenities
The rooms are very small. No room service, no lobby
Stayed 5 nights in Sep 2025

10/10 Excellent

Leanne

Stayed 2 nights in Sep 2025

8/10 Good

Jose Luis

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location of The Frame Hotel is absolutely perfect – right in the heart of Florence. Everything is within walking distance, including fantastic restaurants, cafes, and shopping. If you happen to sleep in and miss breakfast, there are plenty of nearby cafes to grab a bite and start your day. The room itself was lovely—spacious, spotless, and comfortable. It had a modern, stylish design that made it feel like a true retreat after a day of exploring the city. The only downside was the bathroom, which was on the smaller side. It wasn't a dealbreaker, but something to consider for those who value a bit more space in the bathroom. What really stood out during our stay was the service. The staff were incredibly helpful, going out of their way to assist us with transportation arrangements for our next destination. Their friendliness and professionalism really made our stay more enjoyable. My only real complaint was the slow internet. As a traveler, fast and reliable Wi-Fi is crucial, and unfortunately, the internet was quite slow during our visit. If the hotel could upgrade the internet speed, it would be a five-star experience without question. Overall, I highly recommend The Frame Hotel. It’s a wonderful place to stay in Florence, and with a few improvements, it could easily be perfect!
Stayed 3 nights in Sep 2025

6/10 Okay

Steve

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
Very, very tiny rooms. We had a suite and you could barely turn around between bed and walls. Absolutely no amenities. Pros: Clean and conveniently located. The staff was very friendly and helpful. Overall would not stay again
Stayed 4 nights in Sep 2025

10/10 Excellent

Carrie

Stayed 3 nights in Sep 2025

10/10 Excellent

Thomas

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel. Friendly, welcoming staff. Very good service, clean and in a brilliant location.
Stayed 5 nights in Sep 2025

10/10 Excellent

Nick

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Location Excellent. Really friendly

Booked unseen, relied on previous reviews. Hotel is small (family owned I presume). 5 minutes walk from airport T2 tram stop at central station. And 5 minutes walk from Duomo. Rooms very comfortable and well furnished. Breakfast was a surprise. We were expecting coffee & croissant. But there was a lot more. Between 17.00 and 18.00 they also offer cakes etc. Also we asked for restaurant recommendations - very satisfied.
Stayed 3 nights in Sep 2025

10/10 Excellent

Alana

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well situated and modern and clean! Highly recommend
Stayed 1 night in Sep 2025

10/10 Excellent

Tanya Singh

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stay! The front desk staff were exceptionally kind and helpful throughout our visit. They even surprised us with an upgrade, which made our experience even more special. Truly appreciated the warm hospitality.
Stayed 2 nights in Aug 2025

10/10 Excellent

Larisa

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Quiet small hotel in the city heart, very delicious breakfasts! Hotel has the unique story and design. Highly recommended!
Stayed 2 nights in Aug 2025

8/10 Good

Dima

Travelled with family, Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful space. The staff was helpful. The breakfast was just ok. They did keep the space clean and the location is very convenient. Had good sleep. The windows kept the noise out.
Stayed 3 nights in Aug 2025

10/10 Excellent

Warner Wai Nap

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It’s excellent every way except they forgot to check our room without body wash and conditioner.
Stayed 3 nights in Aug 2025

10/10 Excellent

Anabel

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Best Hotel, great customer service, super clean and amazing location!
Stayed 3 nights in Jul 2025

10/10 Excellent

Ronald

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Kelly

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing Stay

What a wonderful hotel! We truly enjoyed our stay and found it to be excellent from start to finish. The staff were all very friendly and accommodating, the room was impeccably clean with nice amenities and bath products, the breakfast was the star of the show with a comprehensive selection and amazing coffee. Would 10 of 10 stay again and again!
Stayed 2 nights in Jul 2025

10/10 Excellent

R. Tyler

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice boutique hotel, good location. Only issue was hot water was not always there, had a few showers that were not very warm.
Stayed 3 nights in Jul 2025

10/10 Excellent

Marsha Camille

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Very convenient location. Lots of sites to visit within walkable distance. Comfortable bed, spacious and modern bathroom. Would stay here again!!!
Stayed 3 nights in Jul 2025

10/10 Excellent

Maya

Stayed 1 night in Jul 2025

10/10 Excellent

Ghassan

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very friendly and helpful, made feel welcome. This was our first time in Florence, and the Frame hotel rounded out our wonderful experience there. We would definitely love to come back and would highly recommend this hotel.
Stayed 2 nights in Jul 2025

10/10 Excellent

Lisa

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Favorite hotel of our Italy trip!

Best hotel of our family Italy trip! We were there for 3 nights and we would go back in a heartbeat if we could. We stayed in room 502 with two levels and a terrace. It had 2 bathrooms and 3 comfortable beds. My teen kids were happy to have their own space and so were we! The staff was amazing, too, and made great dining recommendations and reservations for us. Location was perfect. An easy 5 minute or less walk to the train and around the corner from the Duomo.
Stayed 3 nights in Jul 2025

10/10 Excellent

Daniel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Darleen

Liked: Cleanliness, staff & service, property conditions & facilities
wonderful experience!
Stayed 3 nights in Jul 2025

10/10 Excellent

Shayna

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Best AC in Italy. Very comfortable, very cute, zero noise in the room, great location, perfect for Florence. Concierge extremely kind and helpful she hand wrote on our map all the places and best routes along with restaurant recommendation. The wine room is nice to take advantage of and complimentary evening Aperitivo. We will stay again!
Stayed 2 nights in Jul 2025

10/10 Excellent

Jessica

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jun 2025

10/10 Excellent

Stephen

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and quiet, conveniently located. And good air conditioning. I would stay here again.
Stayed 3 nights in Jun 2025