I imagine that this hotel is more for the business traveller, for us it was a stop off to visit Heilbronn as part of a longer trip.
We did not pay enough attention to the location when booking - it is on the wrong side of the river for the city centre, with the river crossed via a busy bridge, so you probably need a car to get anywhere in Heilbronn.
The location is also quite difficult to find, in the middle of an industrial estate, with the accommodation spread across at least two buildings on opposite sides of a road.
Our experience was disappointing, with evening staff not really appearing to care and giving poor service - to start with we were given a room that had one less bed than we had booked and there was an issue over their lack of knowledge on how to operate the hotel’s own computer booking system! The rooms seem quite cramped.
There is parking, which you must pay for, but the reception also has a sign warning that your car will be towed away by the neighbouring business if you do not park correctly.
Due to late arrival after a long drive, plus the room hassle making it even later, we did not stay for breakfast (another paid extra) the next morning.
Overall, it could have been a good experience, based on value for money, but this slightly odd hotel let themselves down.