Very centrally located. Well-priced. Riad is located down a series of alleys in the medina, staff very helpful in orienting you to what otherwise could be a confusing location. Very clean inside with a quiet elegance. Nice rooftop sitting area with small soaking pool. Excellent, friendly service. Manager Rahal and his family very nice. Very helpful in arranging day trips and taxi pickup and delivery and hamman massage. Do be clear, however, about such extra collateral services as fees for shuttle to/from airport (15 euros), additional tax per person per night (2.5 euros), and water or tea not clearly provided as hospitality or courtesy and for which you may be charged. You are not being ripped off or extorted, but there has been some confusion around these charges as others have reported. Anticipate them, and everything will go smoothly. The better practice for both guests and management is to specify clearly at the outset what is being provided. You are spending hundreds of dollars/euros to get to Marrakech in the first place, a few extra unexpected dollars/euros should not cause a problem. Generally, you will be welcomed in Riad Chams as if you are family. Enjoy the experience.