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George Hotel, BW Signature Collection

3.0 star property

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Reception
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Suite, 1 King Bed, Non Smoking
Front of property

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar

Explore the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Norwich Theatre Royal
    ‪14 min walk‬
  • Carrow Road
    ‪3 min drive‬
  • University of East Anglia
    ‪4 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

  • 32 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

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About the area

Norwich

A stay at George Hotel, BW Signature Collection places you in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place. .This hotel is 1.7 mi (2.7 km) from Norwich Castle and 1.7 mi (2.8 km) from University of East Anglia.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Norwich Castle - 18 min walk - 1.6 km
  • Carrow Road - 3 min drive - 1.9 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 4 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with a 24-hour front desk and a restaurant
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Stay in one of 43 guestrooms featuring flat-screen televisions. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Satisfy your appetite for lunch or dinner at No.10 Arlington Bistro, a restaurant which specializes in international cuisine, or stay in and take advantage of the room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Free self parking is available onsite.
Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 448 out of 778 reviews
Rating 8 - Good. 249 out of 778 reviews
Rating 6 - Okay. 49 out of 778 reviews
Rating 4 - Poor. 17 out of 778 reviews
Rating 2 - Terrible. 15 out of 778 reviews

9.0/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Matthew

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Stayed 1 night in Mar 2025

8/10 Good

Craig

Liked: Cleanliness, staff & service, property conditions & facilities
Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Stayed 1 night in Mar 2025

10/10 Excellent

William

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Mar 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Paul

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful staff, great location.

The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Stayed 4 nights in Feb 2025

10/10 Excellent

Emelia

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Consistently excellent stay

I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Stayed 1 night in Feb 2025

10/10 Excellent

Marina, London

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Stayed 1 night in Feb 2025

10/10 Excellent

Hoa

Stayed 1 night in Feb 2025

10/10 Excellent

Gillian

Stayed 1 night in Nov 2024

10/10 Excellent

steven

Stayed 1 night in Feb 2025

10/10 Excellent

Gillian

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay, lovely hotel, delicious food.

This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Stayed 1 night in Feb 2025

10/10 Excellent

Colin

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Feb 2025

10/10 Excellent

Emelia

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The lady at reception in the evening is brilliant, very welcoming and great customer service
Stayed 1 night in Feb 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic front desk and staff in general were great.
Stayed 1 night in Feb 2025

8/10 Good

Matt

Business traveller
Liked: Cleanliness, staff & service

Nice

Service and staff -Superb! Food was lovely but needed more choice especially starters and add a cheese board please. Rooms are dated and mine was noisy adjoining the main corridor
Stayed 1 night in Feb 2025

10/10 Excellent

Peter

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Feb 2025

10/10 Excellent

Christopher

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Stayed 2 nights in Feb 2025

10/10 Excellent

Timothy M

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great base for a weekend break

We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Stayed 2 nights in Jan 2025

10/10 Excellent

john

Stayed 1 night in Feb 2025

10/10 Excellent

Mr J

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 6 nights in Jan 2025

10/10 Excellent

Adrian

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Joanne

Stayed 1 night in Jan 2025

8/10 Good

Clive

Stayed 1 night in Jan 2025

10/10 Excellent

William

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Small can be worthwhile.

Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
Stayed 1 night in Jan 2025

8/10 Good

Majbritt

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly staff

We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
Stayed 1 night in Jan 2025