Marrakech and rhe Riad Assala is like no place/hotel I've ever stayed. The hotel booked a taxi from the airport which has is essential (20 euros) as a) the driving and mopeds are crazy, worse than Rome by a factor of 10, b) you wouldn't find the hotel as it's stuck in the centre of the Riad, souk area hidden away in the maze of small lanes.
The taxi drops you at the edge of the Riad the Fatima comes to greet you and walk you in to the hotel. Take small notes with you and tip the porter about 20 drm.
The hotel itself is totally authentic Moroccan, not lavish like the newer hotels in the new town but an experience for I would say a max of 3 days. Do not expect a TVs or bath just expect warmth, friendliness and a good central point for exploring the Riad. The decor is brushed shiny concrete, patterned rugs vivid colours. There are 2 main roof terraces to relax on accessed via narrow staircases, a hamman and a beautiful courtyard for taking the local mint tea.
You are next door to a mosque so the call for prayer will wake you but that just adds to the atmosphere.
Breakfast is the basics of pancakes, omelette, local rolls and farms plus a yoghurt. Evening meal is traditional Moroccan Fabre basic but ok.
The souks are an assault on the senses in every way, the smells, noise and can be intimidating if you don't buy into the bartering process. Everything from a snack to a carpet is bartered, it can be exhausting on day 1, start incredibly low as they will start stupidly high.