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Gem Fitzrovia Hotel

4.0 star property
VIP Access

Photo gallery for Gem Fitzrovia Hotel

Front of property – evening/night
Exterior
Triple Room
Bar (on property)
Bar (on property)

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Housekeeping

Explore the area

View map
20-28 Bolsover Street, London, England, W1W 5NB
  • The British Museum
    ‪15 min walk‬
  • Piccadilly Circus
    ‪19 min walk‬
  • Hyde Park
    ‪19 min walk‬
  • London (LHR-Heathrow)
    ‪36 min drive‬

Room options

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 15 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room

Triple Room

9.0 out of 10
Wonderful
(4 reviews)
  • 20 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for Superior Single Room

Superior Single Room

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Double Room

Superior Double Room

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)
  • 15 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 18 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Twin Beds

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About the area

London

Located in London (London City Centre), Gem Fitzrovia Hotel is within a 5-minute drive of Oxford Circus and The British Museum. .This family-friendly hotel is 1.5 mi (2.4 km) from Piccadilly Circus and 1.7 mi (2.7 km) from Hyde Park.

What's nearby

  • The British Museum - 15 min walk - 1.3 km
  • Piccadilly Circus - 19 min walk - 1.6 km
  • Hyde Park - 19 min walk - 1.6 km
  • Buckingham Palace - 6 min drive - 3.0 km
  • Big Ben - 6 min drive - 3.1 km

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Junction Bar & Restaurant - ‬1 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪The Lucky Saint - ‬2 min walk
  • ‪Starbucks - ‬2 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly hotel with a 24-hour front desk and a coffee shop
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with safes and complimentary newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations, designer toiletries, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include coffee/tea makers and blackout drapes/curtains. Hypo-allergenic bedding and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Make yourself at home in one of the 86 air-conditioned rooms featuring flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Private bathrooms with shower/tub combinations feature designer toiletries and hair dryers. Conveniences include phones, as well as safes and desks.
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and babysitting (surcharge).
For lunch or dinner, stop by XX-XXVIII Restaurant, a restaurant that specializes in international cuisine. Dining is also available at the coffee shop/cafe, and 24-hour room service is provided. Wrap up your day with a drink at the bar/lounge. Continental breakfasts are served on weekdays from 7:00 AM to 10:00 AM and on weekends from 8:00 AM to 10:30 AM for a fee.
Featured amenities include complimentary wired internet access, a business center, and express check-out. Planning an event in London? This hotel has 139 square feet (13 square meters) of space consisting of conference space and 3 meeting rooms.
Continental breakfasts are available for a surcharge on weekdays between 7:00 AM and 10:00 AM and on weekends between 8:00 AM and 10:30 AM.
XX-XXVIII Restaurant - This restaurant specializes in international cuisine and serves breakfast, lunch, and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • Continental breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 19.50 to 24.50 per person
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Payment types

Important information

Optional extras

  • Fee for continental breakfast: approximately GBP 19.50 to 24.50 per person
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Reviews

Gem Fitzrovia Hotel Reviews

8.6

Excellent

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness
Rating 10 - Excellent. 524 out of 1009 reviews
Rating 8 - Good. 332 out of 1009 reviews
Rating 6 - Okay. 89 out of 1009 reviews
Rating 4 - Poor. 44 out of 1009 reviews
Rating 2 - Terrible. 20 out of 1009 reviews

Reviews

10/10 Excellent

Perry

Stayed 1 night in Jun 2025

4/10 Poor

Vanessa

Business traveller
Liked: Cleanliness, room comfort
Disliked: Staff & service
Arrived and they didn’t have any notice of my booking despite me showing them my receipt. Had to wait for them to find me a room. Breakfast was pretty poor.
Stayed 1 night in Jun 2025

10/10 Excellent

Alvin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

4/10 Poor

Grace

Travelled with family
Liked: Cleanliness, amenities
Really uncomfortable hard mattresses, staff tried to tell my mum breakfast wasn’t included then made a big point to make sure she only had a continental breakfast. Hardly welcoming! It was a lot of money for not a lot of sleep, we probably won’t be staying again.
Stayed 1 night in Jun 2025

10/10 Excellent

Charlotte

Stayed 1 night in May 2025

10/10 Excellent

Carlette E., Mobile

Liked: Cleanliness, amenities, property conditions & facilities
Absolutely perfect stay! The staff was courteous and attentive, always. The room was elegant and clean... the free breakfast was phenomenal! The location is perfect too!
Stayed 7 nights in May 2025

8/10 Good

shelly

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely spacious modern rooms. Public spaces could use some updating. Great, quiet location.
Stayed 2 nights in Jun 2025

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice size room, especially for London. Very friendly and helpful staff. The continental breakfast lacked bread/pastries but was otherwise good enough.
Stayed 1 night in Jun 2025

10/10 Excellent

Lam

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent hotel, must come again next time!
Stayed 2 nights in May 2025

10/10 Excellent

David

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Trip to London with grandson

Great location friendly staff comfortable beds Lovely choice for breakfast would definitely stay here again
Stayed 1 night in May 2025

10/10 Excellent

Clarence

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel, close to everything. Very friendly staff. Excellent continental breakfast.
Stayed 6 nights in May 2025

10/10 Excellent

Doug

Liked: Cleanliness, amenities, property conditions & facilities
The room was very nice and the property was beautiful. I needed to run some errands the next day and they were able to store my luggage until it was time for me to catch my next train. Breakfast was wonderful as well and I only did the Continental version. The food was great and the staff very helpful.
Stayed 1 night in May 2025

10/10 Excellent

Afshin

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good hotel, great location

I took my daughter to London to do some shopping, this hotel is only five minutes walk from Oxford Street, there are plenty restaurants nearby. The hotel is easy to get to from Kings Cross Station, we caught the bus to the hotel but on the way back we walked to the station, it only took 20 minutes. The room was is very clean, comfortable beds, great bathroom with shower, iron and iron board in the room but no fridge, we never use the drinks provided in hotel fridges but buy our onw and keep them chilled in the fridge, we just lived without it, very quiet street even though it's so close to Oxford Circus. Staff are friendly and helpful, free continental breakfast included but you have to pay extra for full English Breakfast. Free cancellation was also included which was nice as most other hotels you have to pay extra to include free cancellation. We go to London for sort breaks regularly and would stay in this hotel again.
Stayed 3 nights in May 2025

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
really nice hotel, clean, quiet, staff were amazingly friendly. would definitely stay here again!
Stayed 6 nights in May 2025

10/10 Excellent

Nigel

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Stay was only two nights and mostly out of the hotel but staff were helpful and polite and the room and bathroom were both clean and comfortable.
Stayed 2 nights in May 2025

10/10 Excellent

Tracey hill

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in May 2025

10/10 Excellent

Ara

Stayed 4 nights in May 2025

8/10 Good

Angelique

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a weekend in London.

Great boutique hotel close to SoHo and Regent park. Comfortable rooms (ours was a bit noisy close to the stairs, and not very quiet). Lots of great cafes and restaurants close by and very to walk around or jump on the Tube.
Stayed 2 nights in May 2025

10/10 Excellent

Philip

Stayed 2 nights in May 2025

10/10 Excellent

Rasim Ali

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

6/10 Okay

Debbie

Travelled with family
Liked: Cleanliness
Disliked: Property conditions & facilities
The reception staff weren't overly friendly, although the hotel was clean, it was soulless, breakfast was average, certainly didn't reflect the amount paid
Stayed 1 night in May 2025

8/10 Good

Valery

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location and lovely room
Stayed 1 night in May 2025

10/10 Excellent

Mark

Stayed 1 night in Apr 2025

10/10 Excellent

Marcia

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Highly recommend

Had a great stay at Gem Fitzrovia! Rooms were clean and quiet. Breakfast buffet was good. Employees were great (especially Niluka at breakfast). Nice neighborhood and close to tube station.
Stayed 7 nights in May 2025

10/10 Excellent

MISS

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A little gem in London

Easy check in. Friendly staff. Room was lovely and bright and clean.
Stayed 1 night in May 2025