Gem Fitzrovia Hotel

4.0 star property

Photo gallery for Gem Fitzrovia Hotel

Front of property – evening/night
Bar (on property)
Exterior
Triple Room
Bar (on property)

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk

Explore the area

View map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Piccadilly Circus
    ‪19 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬

Room options

Executive Room

  • Sleeps 2

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)
  • 15 sq m
  • Sleeps 3
  • 1 Double Bed

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 15 sq m
  • Sleeps 3
  • 2 Twin Beds

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 18 sq m
  • Sleeps 3
  • 1 Double Bed

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Twin Beds

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 20 sq m
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

Superior Single Room

  • Sleeps 1

Superior Twin Room

  • Sleeps 2

Superior Double Room

  • Sleeps 2

Executive Twin Room

  • Sleeps 2

Triple Room

  • Sleeps 3

Similar properties

About the area

London

Located in London (London City Centre), Gem Fitzrovia Hotel is within a 5-minute drive of Oxford Circus and The British Museum. .This family-friendly hotel is 1.5 mi (2.4 km) from Piccadilly Circus and 1.7 mi (2.7 km) from Hyde Park.

What's nearby

  • The British Museum - 15 min walk - 1.3 km
  • Piccadilly Circus - 19 min walk - 1.6 km
  • Hyde Park - 19 min walk - 1.6 km
  • Buckingham Palace - 6 min drive - 3.0 km
  • Big Ben - 6 min drive - 3.1 km

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Junction Bar & Restaurant - ‬1 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪The Albany - ‬3 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly hotel with a 24-hour front desk and a coffee shop
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with safes and complimentary newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations, designer toiletries, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include coffee/tea makers and blackout drapes/curtains. Hypo-allergenic bedding and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Make yourself at home in one of the 86 air-conditioned rooms featuring flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Private bathrooms with shower/tub combinations feature designer toiletries and hair dryers. Conveniences include phones, as well as safes and desks.
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and babysitting (surcharge).
For lunch or dinner, stop by XX-XXVIII Restaurant, a restaurant that specializes in international cuisine. Dining is also available at the coffee shop/cafe, and 24-hour room service is provided. Wrap up your day with a drink at the bar/lounge. English breakfasts are served on weekdays from 7:00 AM to 10:00 AM and on weekends from 8:00 AM to 10:30 AM for a fee.
Featured amenities include complimentary wired internet access, a business center, and express check-out. Planning an event in London? This hotel has 139 square feet (13 square meters) of space consisting of conference space and 3 meeting rooms.
English breakfasts are available for a surcharge on weekdays between 7:00 AM and 10:00 AM and on weekends between 8:00 AM and 10:30 AM.
XX-XXVIII Restaurant - This restaurant specializes in international cuisine and serves breakfast, lunch, and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 522 out of 1004 reviews
Rating 8 - Good. 329 out of 1004 reviews
Rating 6 - Okay. 89 out of 1004 reviews
Rating 4 - Poor. 44 out of 1004 reviews
Rating 2 - Terrible. 20 out of 1004 reviews

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

4/10 Poor

Anthony

Travelled with partner
Liked: Cleanliness
Disliked: Staff & service, amenities, property conditions & facilities
The hotel’s area was not too bad. The hotel felt like a hostel and didn’t give its online impression. The worst was when my partner was coming into the hotel, the bartender says to him, “what do you want” in a very tone. The interaction was not pleasant. Thankfully we only stayed one night and moved on to much nicer hotel. I would never think to stay there again.
Stayed 1 night in Jun 2025

8/10 Good

Peter

Stayed 3 nights in Jul 2025

8/10 Good

Eduardo

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities
A good place to enjoy my stay in London.
Stayed 3 nights in Jul 2025

10/10 Excellent

Lynsey

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Michael

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Quiet location. Nice amenities. Ordered room service after a long travel day and was delicious.
Stayed 3 nights in Jun 2025

8/10 Good

Shane, Victoria

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient location for our travel plans. Room 216: Large bathroom with double sink and heated mirrors. Small floor plan in main area.
Stayed 3 nights in Jun 2025

6/10 Okay

Shane, Victoria

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Rm 004: Furniture in poor condition. Worn and drawers damaged. Antiquated safe inoperable. Bathroom extremely small; a large bodied person would struggle to fit in and close door.
Stayed 1 night in Jul 2025

8/10 Good

Verified traveller

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service
Overall we had a great stay at the Gem Fitzrovia, though there were a few things I didn’t love. We arrived after landing, about two hours early, and were hoping to leave our bags via the bag storage service. However, upon arrival we were told they have no space and that we would have to wait in the lobby until our room became available. That was kind of a bummer since we had lunch reservations and plans. The reception was nice enough to offer us drinks while we waited though, which was nice. We waited in the lobby for about two hours and uber eats lunch until they were able to check us in a little early. So that was a plus. We got the triple room, and while it was nicer it was a bit on the small side. Which was surprising considering the minimal amenities.
Stayed 5 nights in Jun 2025

8/10 Good

Mike

Stayed 1 night in Jun 2025

8/10 Good

Lisa

Travelled with family
Liked: Cleanliness, staff & service
Excellent service, great breakfast but room was incredibly small!
Stayed 3 nights in Jun 2025

8/10 Good

Adam

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
Stayed 1 night in Jun 2025

8/10 Good

Diana

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to the underground, coffee and pubs close, quiet
Stayed 4 nights in Jun 2025

10/10 Excellent

Adam

Stayed 1 night in Jun 2025

8/10 Good

John

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
Stayed 2 nights in Jun 2025

6/10 Okay

Murray

Liked: Cleanliness
Stayed 1 night in Jun 2025

10/10 Excellent

Nicholas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful area, friendly and accommodating staff, very good restaurant
Stayed 2 nights in Apr 2025

8/10 Good

Bonnie

Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
The hotel was nice and my room was a good size and very clean. The woman on the front desk when I checked in was so disinterested, barely even looked up at me. I didn’t like that when I came back after the theatre I had to buzz the intercom to get back in. There was no mini fridge in the room which was disappointing but the bed was comfy and I got a good nights sleep
Stayed 1 night in Jun 2025

10/10 Excellent

Stuart

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very clean and tidy. Quiet.
Stayed 3 nights in Jun 2025

10/10 Excellent

Tracy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Ticks all the boxes

Wonderful hotel, a few teething problems at check in , but amazing value for money, great location for theatres. More than well stocked in the bathroom toiletries etc, plenty of tea, coffee and milk and the cleanest hotel kettle I’ve ever seen …… it’s rare to find one not full of limescale, so thank you, this matters to me. High class bed linen, very comfortable bed, spotlessly clean room. Huge choice at breakfast of hot and cold food and wonderful attentive staff. Thank you, we will definitely come back
Stayed 1 night in Jun 2025

10/10 Excellent

Josef

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing staff and service!
Stayed 3 nights in Jun 2025

10/10 Excellent

Perry

Stayed 1 night in Jun 2025

4/10 Poor

Vanessa

Business traveller
Liked: Cleanliness, room comfort
Disliked: Staff & service
Arrived and they didn’t have any notice of my booking despite me showing them my receipt. Had to wait for them to find me a room. Breakfast was pretty poor.
Stayed 1 night in Jun 2025

10/10 Excellent

Alvin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

4/10 Poor

Grace

Travelled with family
Liked: Cleanliness, amenities
Really uncomfortable hard mattresses, staff tried to tell my mum breakfast wasn’t included then made a big point to make sure she only had a continental breakfast. Hardly welcoming! It was a lot of money for not a lot of sleep, we probably won’t be staying again.
Stayed 1 night in Jun 2025

10/10 Excellent

Charlotte

Stayed 1 night in May 2025